\"The Australian lamb industry enjoyed considerable success during the past decade. Driven by improved livestock management, product innovation and successful marketing, the financial performance and profitability of the Australian lamb industry during this period compared favourably with that of other Australian agricultural industries. However, challenges continue to confront the lamb industry. As the impact of the current drought declines, lamb production will increase. If significant falls in price are to be avoided, the successful generation of demand that occurred over the past decade must be repeated during the next ten years. This article reviews the successful elements of industry performance since 1995 and identifies the best prospects for market development to 2015.
\"
